UA Digital Product Language
The University of Alabama uses a design language used across all digital products, but primarily focused on web design. This design language is stewarded by the Division of Strategic Communications, Department of Web Strategy and the Department of Brand Strategy.
Design
Color
Color distinguishes our brand and reinforces consistent experiences across UA websites.
Layout
The spacing system simplifies creation of page layouts and keeps their design consistent.
Typography
Text sizes, weights and font families used across the Minerva design system.
Assets
Iconography
Visual representations of commands, devices, or common actions
Logos
Approved university marks and graphics hosted on asset files
Core Brand UI
The user interface elements to align your web projects to branding requirements