Configuration

The customizer can be used to change site settings. It can only be accessed by Editors and Administrators by going to Appearance > Customize

Site Identity

Site Name
This is what will show in the title bar and in the browser tab title
Description
Also called "Tagline", this is what is used as the meta description when the post or page excerpt is left blank.
Subtitle
Appears below the Site Name in the title bar. Useful for showing parent organizations
Subtitle Link
Where the subtitle should link to

Site Settings

Analytics Type
Select the type of analytics you want to use
Google Property ID
The property id associated with you analytics. Here's how to find your property ID
Disable default SEO
Read about default meta tags